The road less traveled and often the least obvious path may not appear to be easy and yet to those who have
decided to travel that road, it has made all the difference in their lasting success.

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CONNECTING CULTURE TO PRODUCTIVITY

Every day we see companies having people, systems, processes and policies in place and we see them measuring and managing goals, strategies, outputs and outcomes but very often these same companies don´t seem to be able to completely achieve their goals and the results they defined as important for themselves.
Why is this so? ...

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Authentic Personal Branding in the Workplace

When you think of “Coca-Cola”, what comes immediately to mind?... A sense of thirst, a refreshing beverage, a red can, a huge corporation? … and when you think of a “Ferrari” what do you think of?... Speed, Money, Success? The Brand?
What about people, can people be brands?
When you think of Mahatma Gandhi, how does it impact you? Purpose? Vision? Strength? ...

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Who We Are

CDC Consulting Partners helps Corporations measure their Culture and people create greater awareness of who they are in the company. Aligning Corporate and Individual Authenticity is today the key factor to unlock high performance and boost collective and individual results.
Culture is today the most significant differentiator between low and high performing organizations. This focus on Culture is a relatively recent phenomenon ...

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What We Believe

At CDC Consulting Partners we are aware of the impact corporations have in millions of peoples´ lives, in thousands of communities, in governments, in society and in the world and we are conscious about how this great capacity can make a difference in millions of lives today and in the future.
WE BELIEVE true fulfillment is reached when bringing the best to others, that is the ground of people´s Authenticity as human beings ...

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From Our Blog

Authentic Personal Branding in the workplace

Feb 9th, 2016

 Authentic Personal Branding

Authentic Personal Branding in the workplace

When you think of “Coca-Cola”, what comes immediately to mind?… A sense of thirst, a refreshing beverage,a red can, a huge corporation? … and when you think of a “Ferrari” what do you think of?… Speed, Money, Success? The Brand?   What about people, can people be brands?   When you think of Mahatma Gandhi, how does it impact you? Purpose? Vision? Strength? Stand up for a cause? Freedom?… Or …

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The Authenticity Paradox – HBR#comment-section

Feb 26th, 2015

 Authentic Personal Branding ...

The Authenticity Paradox – HBR#comment-section

Effective leadership: fake it till you make it or stay true to yourself? By Salem Samhoud and Tjeertje Vlaskamp In the Harvard Business Review of January, our attention was drawn to the article by Herminia Ibarra called ‘The Authenticity Paradox’. As practitioners in the field of leadership development we have an extensive experience with the topic of authentic leadership, or ‘connecting with yourself’ as we like to call it. Moreover, …

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SMALL businesses can have BIG business owners

Dec 19th, 2014

 Authentic Personal Branding

SMALL businesses can have BIG business owners

I am originally from Europe, Portugal living now in the US. Back home, most entrepreneurs when deciding to open a small business, they have in mind creating their own job and a job for their very close relatives, get good money out of the business every month and not having a boss telling them what to do…The problem is they work and work and work finding themselves complaining that the …

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