LISTEN TO CRISTINA DA COSTA SEGMENT ON BUSINESS EXECUTVE RADIO SHOW (EXE)
HOW IS YOUR CULTURE IMPACTING YOUR BUSINESS? DO YOU KNOW?
WHY IS THE CULTURE IN YOUR COMPANY SO IMPORTANT TO YOUR BUSINESS?
HIDDEN ENEMY OF PERFORMANCE & PROFIT
“EVERY COMPANY HAS A CULTURE, IF YOU DIDN’T DESIGN YOURS, YOU CAN BE SURE IT’S DESIGNING ITSELF”
CDC Consulting Partners
WHAT WE DO
When companies are growing at a fast-pace either by expanding to new markets or merging with other existing companies they face many challenges. New processes must be in place, new systems must be created, new people must be integrated as they are bringing their own way of interacting with each other and their own projections for the future.
Additionally even when companies seem to have all the systems, processes and policies in place but don’t have people engaged in the vision for the company’s success they face high employee turnover, impacting enormously performance and results.
Outputs and outcomes are tangible, easy to measure, to manage and companies have been doing this forever. Beneath the surface lies people´s values, beliefs, attitudes, behaviors, prejudices and these are the factors that today make the difference between success and failure. In fact, cultural entropy is a measure of dysfunction. It shows the degree of non-productive or destructive energy in an organization (e.g. blame, manipulation, internal competition, corruption,… and these are potential limiting values that impact negatively in performance.
If you also think about your company’s brand or image, in today’s highly transparent world, do you really believe that inside your company you can be one thing but to the market you can show up as something different?
Your company’s culture shows up in everything you do and everywhere you go. The way everyone inside sees and lives the company is also the way it will be seen by customers and society. In a highly transparent world you can no longer afford to promote a brand image that is different from your culture.
At CDC Consulting Partners we see these challenges and we will work with you addressing your company’s culture providing powerful data to deliver a diagnostic on the current situation and on the desires for the future. We will measure the cultural entropy and deliver data to uncover what is holding back performance and creating dysfunction. We will help you understand how people see the company currently operating and how they would like it to be in order to feel engaged in their work and in the company’s success.
Basically we will measure the intangible, deliver the data and give you feedback.
HOW WE DO IT
We use CTT – Cultural Transformation Tools working with data collected in more than 80 countries, 6.000 organizations and over 3.000 leaders. The Cultural Transformation Tools are used by corporations, NGO’s, government and municipal agencies, communities, schools and nations. The CTT values assessment instruments are available in over 50 languages.
At CDC Consulting Partners we use the CTT tools to support leaders in building high performance cultures that attract and keep talented people, increase staff engagement and create higher profit.
MEASURING THE COMPANY’S CULTURE – Cultural Values Assessment (CVA / CDR)
CDC Consulting Partners provides your company with a comprehensive diagnostic of the culture of your organization by asking just three simple questions that take around 15 minutes to complete. We can also provide the same detailed report to any demographic grouping you care to observe. The cultural data report gives your company the cultural values data for a significant number of demographic groupings. The CDR provides essential data in a concise format that enables groups to work with large amounts of information in a simple and clear way.
- The CVA provides you with detailed understanding of the personal motivations of employees, their experience within your organization, and the direction the organization should be heading.
- CVA results can generate deep, meaningful conversations about the purpose, priorities and strategy of the organization and the well-being of all stakeholders.
- The CVA provides a road map for achieving high performance, full-spectrum resilience and sustainability.
MEASURING DIFFERENT COMPANIES CULTURES TO FIND COMPATIBILITY – Merger Compatibility Assessment
Many mergers fail due to cultural incompatibilities. The Merger/Compatibility Assessment identifies cultural integration issues. It allows you to do cultural due diligence report as you would for financial due diligence. The Merger/Compatibility Assessment enables leaders to anticipate and plan for cultural issues that could arise in a merger or acquisition. The assessment allows you to integrate teams and departments more easily by understanding the strengths of each group, as well as the obstacles that may arise.
- The Merger/Compatibility Assessment enables leaders to anticipate and plan for cultural issues that could arise in a merger or acquisition.
- The assessment allows you to integrate teams and departments more easily by understanding the strengths of each group, as well as the obstacles that may arise.
SMALL GROUP ASSESSMENT (SGA)
The Small Group Assessment is a cost effective way to map the values of a team or group culture of twenty people or less. The Small Group Assessment can also be used for smaller sized companies, with 20 people or less.
- The SGA can generate deep meaningful discussions about what is working and not working in the culture of the team or group you are assessing.
- Instead of finding out about the Current and Desired Culture of your organization, you can ask about the Current and Desired Culture of your team.
A company is no more than a group of people with a common set of values and beliefs, creating together a culture and this culture is a reflection of who their leader is. That is why leadership is so important to companies. Who you are as a leader and what you believe in is automatically transmitted to the group through your words, behaviors and actions.
A organizational transformation must start with the leaders personal transformation. Today effective leaders are defined by their ability to inspire others, to influence, to build relations to promote a positive environment and to understand and manage emotions and this means a leader must be willing to work on himself to evolve in his roll.
This is why organizations with strong high-performing cultures normally promote a leader from inside. These kind of organizations also embed their core values, their vision and their mission in every policy, system and process that guides their operationality.
WHAT WE DO
Leaders only grow and develop when they get regular feedback. Do you know what others appreciate about you as a leader? Do you know what advice your boss, peers and subordinates can offer you to improve your leadership style? Do you know how you are contributing to your ompany’s culture?
At CDC Consulting Partners we work with leaders to help them understand what aspects of their leadership need to be addressed in order to become an effective leader.
After this understanding, we initiate a coaching process with the leader where his or her leadership goals and priorities are identified and defined to be achieved in a certain moment in time.
HOW WE DO IT
We use the Leadership Development Report (LDR) that compares a leader’s perception of his or her operating style with the perception of their superiors, peers and subordinates. Assessors also get the opportunity to indicate how they believe the leader needs to change to help them become the best leader they can be. Emphasis is placed on a leader’s strengths, areas for improvement, and opportunities for growth.
The LDR report is used to work with the leader through the following coaching process:
1 – Exploratory session (using physical materials)
2 – “Being” and “Doing” coachable results session(s) – Identifying the leaders “Being” and “Doing” desired results and prioritizing them.
4 – Results Game & Well Being Game sessions(s) – measuring the leaders evolution towards his or her “Doing” and “Being” results.
5 – Guidelines for life – Report on the leaders’ guidelines for life obtained throughout the whole process.
” WHO YOU ARE IS WHAT PEOPLE REMEMBER OF YOU, AND THAT IS VITAL TO GET A BETTER POSITION AT WORK OR HAVE MORE PEOPLE DEMANDING YOUR SERVICES FOR YOUR UNIQUENESS”
CDC CONSULTING PARTNERS
WHAT WE DO
We are committed to work with you making you aware of your wonderful Authentic Self and to help you show up in the world with the best you got!
People are brands!
The big difference between them is that some are more aware of their personal value and their potential than others and strive to be perceived by that. Others merely show up with a random brand, letting their image and impact in others be the result of loose and, so many times, unfair perceptions.
Your Personal Brand must be a reflection of who you really are, what interests you and what you bring your attention to, the things you like and the way you live them. THAT IS WHAT PEOPLE WILL REMEMBER OF YOU!
HOW WE DO IT
We work with you through the following process (no matter where you are located, skype sessions will work perfectly if we can’t meet in person):
Part I – DEFINING YOUR AUTHENTIC PERSONAL AMBITION.
Through the first part of our work together, you will establish a positive emotional connection with yourself to define your authentic personal ambition. The number of sessions needed for each step will depend on you and your commitment to do this work on yourself.
1 – PRESUPPOSITION: The power of your personal brand starts inside out.
- Fundamentals on Personal Branding and initial diagnosis on your personal ambition;
- Assessment on your Personal Values and feed-back. With this assessment you will learn more about what is really important for you.
- Defining your personal legacy.
2 – METHODOLOGY: Introspection and self-knowledge (Asking & Answering) using coaching methodology
3 – TOOLS: Mission, Vision and Values.
Part II – ACTIVATING YOUR PERSONAL BRAND.
The second part of our work together will make you aware of how you have been “SHOWING UP IN YOUR WORLD” helping you understand what behaviors you should maintain and what shifts are needed for you to be seen as your authentic self, by your talents, your strengths, your values… as this is what people will remember of you!
1 – PRESUPPOSITION: Other people validate my Personal Brand
2 – METHODOLOGY: Working on perceptions and focusing on other peoples’ (boss, clients,…) needs
3 – TOOLS:
- Role, Standards and Style
- Personal Brand Essence
- Brand promise
- Brand narrative
” HAVE YOU BEEN FIXING YOUR SELF OR DOING YOURSELF?”
Jay Niblick, author of What’s Your Genius?
Working in the corporate world for so many years made me aware of the enormous human potential wasted everyday with great impact in collective performance (profit) and individuals well-being (happiness). Training so many people in many different working subjects and relating to them to understand how they felt about doing what they do made me realize how stuck most of us are to a paycheck and how going to work can be a daily nightmare.
I am also aware how people blame others and circumstances for whatever happens to them. We blame our boss for not having leadership skills or any kind of empathy or even enough technical knowledge…We blame the system because it unables us to be creative and do the work we like….We blame the customer for being such a difficult task…And we come home again and again feeling deeply inside that we could have a happier life if we were somewhere else.
How we think and make decisions influences deeply whether we succeed effortlessly or struggle continuously.
Knowing how miserable we feel…what options do we have?
Option 1 – Wait everyday for the “bell to ring” and leave the office or wait for the weekend to come.
We have all tried this and we know it is not enough… it is not a solution in the long run.
Option 2 – Leave the job and create your own business.
Not everyone is an entrepreneur, and that’s ok…maybe that’s just not your thing.
Option 3 - Unveil the job of your dreams, what you would love to do inside the company or in any other company.
This seems to be a quite reasonable option, don’t you think? And it will lead you to a more sustainable and fulfilling working life for the future. You are thinking you don’t know what you would like to do? You don’t have a dream job?
Don’t worry, I will help you tap into yourself and find it. It will be a great journey, I can assure you!
“BE GRATEFUL FOR YOUR DIVINE DISCONTENTMENT, IT BRINGS YOUR NEXT HORIZON, IT IS YOUR CREATIVE IMPULSE”
WHAT WE DO
If you chose to commit to Option 3, that’s were we come in to help you!
We will work with you to help you understand more of who you are, what are your strengths, where you want to be in your professional life and what decisions you need to make to get there.
We have the technical skills and the experience working inside corporations as executives, trainers, coaches and mentors. We created and performed workshops on self development for unleashing human potential… and above all that, we have been there, exactly in the same spot you are now and executed major changes in our own personal and professional lives!
We are committed to help you understand who you are to make your own decisions and change your reality to achieve the fulfilling working life you desire and deserve!
HOW WE DO IT
We work with you through the following coaching process (no matter where you are located, skype sessions will work perfectly):
- EXPLORATORY SESSION – We have an exploratory session where you will discover the main results you want to achieve in life and prioritize them (1,5 hour coaching session).
- LIFE PURPOSE SESSION – Throughout this session you will get a statement of your Life Purpose that will accompany you everyday helping you start making the decisions that will lead you to the happiest version of your life (3 hour coaching session).
- ASSESSING YOUR VALUES - Through a personal values assessment you will discover more about what is important to you in all areas of your life and we will be guiding you with the results (1,5 hour coaching session).
- “BEING” AND “DOING” COACHABLE RESULTS SESSION(S) – Identifying your specific “Being” and “Doing” desired results and prioritizing them. Through 3 coaching sessions you will identify the specific results you want to achieve and, very importantly, you will know exactly WHY you want to achieve them and this will fuel your energy everyday! (1,5 hour coaching sessions).
- RESULTS GAME & WELL BEING GAME SESSIONS(S) – measuring your evolution towards your “Doing” and “Being” results (1,5 hour coaching sessions).
- GUIDELINES FOR LIFE - We will receive a report on your Guidelines for Life, obtained throughout the whole process.