Authentic Personal Branding in the workplace

When you think of “Coca-Cola”, what comes immediately to mind?… A sense of thirst, a refreshing beverage,a red can, a huge corporation? … and when you think of a “Ferrari” what do you think of?… Speed, Money, Success? The Brand?   What about people, can people be brands?   When you think of Mahatma Gandhi, how does it impact you? Purpose? Vision? Strength? Stand up for a cause? Freedom?… Or …

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SMALL businesses can have BIG business owners

I am originally from Europe, Portugal living now in the US. Back home, most entrepreneurs when deciding to open a small business, they have in mind creating their own job and a job for their very close relatives, get good money out of the business every month and not having a boss telling them what to do…The problem is they work and work and work finding themselves complaining that the …

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