Authentic Personal Branding in the workplace

When you think of “Coca-Cola”, what comes immediately to mind?… A sense of thirst, a refreshing beverage,a red can, a huge corporation? … and when you think of a “Ferrari” what do you think of?… Speed, Money, Success? The Brand?   What about people, can people be brands?   When you think of Mahatma Gandhi, how does it impact you? Purpose? Vision? Strength? Stand up for a cause? Freedom?… Or …

Read More