Authentic Personal Branding in the workplace

When you think of “Coca-Cola”, what comes immediately to mind?… A sense of thirst, a refreshing beverage,a red can, a huge corporation? … and when you think of a “Ferrari” what do you think of?… Speed, Money, Success? The Brand?   What about people, can people be brands?   When you think of Mahatma Gandhi, how does it impact you? Purpose? Vision? Strength? Stand up for a cause? Freedom?… Or …

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SMALL businesses can have BIG business owners

I am originally from Europe, Portugal living now in the US. Back home, most entrepreneurs when deciding to open a small business, they have in mind creating their own job and a job for their very close relatives, get good money out of the business every month and not having a boss telling them what to do…The problem is they work and work and work finding themselves complaining that the …

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Do your personal values reflect your business?

Dec 19th, 2014

 Authentic Personal Branding, Career Change, & More ...

What are your personal values?   Who you are, what you hold dear, what upsets you, and what underlies your decisions are all connected to your personal values. Our values reflect what is important to us. They are a shorthand way of describing our individual motivations. Together with our beliefs, they are the causal factors that drive our decision-making. Understanding our values helps us to understand why we may act …

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